In The Sunday Tribune, an article on children's literature in India says:
The efforts of Karadi Tales are geared towards making the story time a pleasurable time for children through wonderful stories, theatrical narrations, gripping soundtracks, music or songs, on all media. [...] Shobha Viswanath publishing director, Karadi Tales, says, "Children’s publishing is still a very nascent market in India. Only recently has children’s publishing expanded into wider genres and ideas. We are confident that children in India will grow to read homegrown fiction with as much interest as foreign fiction."
Read the entire piece here.